Privacy Policy

01Who We Are

This policy describes personal information practices for MAA Dhruvam Infra Private Limited (each referred to as a “business” and together as “we”). The businesses provide or coordinate architecture, construction, interiors, project management consultancy, land development, plot sales and related services.

Each business is responsible for personal information it collects or determines how to use. Where enquiries are handled through shared teams or systems, the businesses may share relevant information as described below.

02Scope

This policy covers enquiries and interactions through our websites, website forms, Google Ads and Google Business Profile, social media, email, telephone, WhatsApp Business, MYSAA AI and authorised customer and project management systems.

03Information We Collect

• Name, mobile number, WhatsApp number, email address, location and preferred communication language.
• Service enquiries and project requirements, including site details, plot dimensions, estimated budget, timelines and appointment preferences.
• Messages, documents and information you choose to provide, and records of our communications and follow-ups.
• Where configured, website technical data, cookies, advertising referral details, campaign parameters and Google Click IDs or similar identifiers.
• Information needed to manage an ongoing customer or project relationship.

04How We Use Information

• Respond to enquiries, provide requested information and arrange consultations or site visits.
• Assess requirements, prepare proposals or quotations, and coordinate requested services.
• Manage leads, appointments, project communications and authorised customer records.
• Assign enquiries to authorised team members and support customer service.
• Measure website and advertising performance where tracking is enabled.
• Send promotional communications only when permitted and any required consent has been obtained.
• Maintain lawful records, protect our systems and meet applicable legal obligations.

05Google Ads, Website Forms and Cookies

Our websites may use advertising and analytics tools to understand how visitors find us and whether enquiries are submitted. Depending on actual website configuration, these tools may process cookies, device/browser information, referral details and campaign identifiers.

We will provide notices and choices for non-essential tracking where required by applicable law. A website enquiry does not by itself authorise unrelated promotional messages.

06WhatsApp and MYSAA AI

MYSAA AI may assist with initial WhatsApp enquiries, provide approved general service information, gather project requirements, record leads in authorised systems and route enquiries to a human representative. Customers may request human assistance.

Automated information may be inaccurate and does not constitute confirmed prices, engineering or architectural advice, legal advice, timelines or contractual commitments. WhatsApp communications and any business-initiated messages are subject to applicable consent requirements and WhatsApp Business Platform policies.

07CRM, AI and Business Automation

We currently use or may adopt authorised CRM, ERP, construction/project management, cloud productivity, workflow automation, messaging and AI platforms. These may include Google Workspace, Google Sheets, n8n, WhatsApp Business Platform and future services such as ArchiFlask, Automate Business or comparable providers, if adopted.

Relevant information may be processed in these systems for the purposes described in this policy. Listing a possible provider does not mean that provider currently receives data. We review new providers and materially different processing activities, and provide further notice or obtain consent where required.

08Sharing Between Businesses and With Providers

Where MAA Dhruvam supports enquiries or customer services for MAA Dhruvam Infra Private Limited, relevant lead and project details may be shared with authorised personnel and shared systems.

Information may also be shared, as needed, with authorised employees, architects, engineers, consultants, contractors, hosting, cloud, CRM, messaging and automation providers, and authorities where legally required.

We do not sell personal information to data brokers or third-party advertisers.

09Consent and Communication Choices

Where consent is required, we request it for the relevant purpose. Marketing consent should be separate from submitting a service enquiry.

Customers may ask us to stop promotional WhatsApp messages by replying STOP or emailing the relevant privacy contact. Withdrawal of consent is handled subject to applicable law and may not affect legally required records or prior lawful processing.

10Security and Incident Response

We take reasonable organisational and technical measures to protect information, including appropriate access restrictions, account safeguards and review of service-provider access. No online system is entirely risk-free.

We investigate suspected security incidents and make notifications where required by applicable law.

11Retention

We keep personal information for as long as reasonably necessary for the stated purposes, customer relationships, dispute handling and applicable legal obligations. Retention varies by record type.

We delete or appropriately dispose of information when it is no longer needed, subject to lawful retention requirements. We do not currently state a universal fixed deletion period.

12Your Rights, Complaints and Deletion Requests

Subject to applicable law, individuals may request information about processing, correction of inaccurate records, withdrawal of consent, or deletion of eligible personal information.

Contact the business concerned using the details below, with the subject “Privacy Request” or “Personal Data Deletion Request”. Provide your name and the email or phone number used for the enquiry; do not send identity documents or passwords in your initial request.

We may reasonably verify identity, review records across relevant authorised systems and respond within applicable legal timelines. Some information may need to be retained by law. Privacy complaints may be sent to the same contact; applicable escalation rights remain available.

13Children

Our services are primarily directed to adults. We do not knowingly process children’s personal information without an appropriate lawful basis and any required parental or guardian authorisation.

14Processing Outside India

Some technology providers may process or store information outside India. Such processing is subject to applicable legal requirements and relevant provider arrangements.

15Changes to This Policy

We may revise this policy as our services, systems or legal obligations change. The updated version and effective date will be published on the websites.

16Contact Details